What they mean when they say "family values" - straight, white, suburban, 1950s ideals where you hid the sins beneath the veneer of civic politeness and patriotism. No gays. No trans. No uppity blacks talking about unfairness in the system. Submissive women doting on husbands.
What I mean when I say "family values" - actual values that the Bible and other holy books espouse: kindness, patience, service, love, goodness, gentleness, love for the poor, widows, and orphans, the rich refusing to hoard up treasures on earth where moth and rust destroy.